Buchdetail

Trust in the Network Economy

Publikationsdatum:
01.01.2003
ISBN:
3-211-06853-8
Autor(en):
Otto Petrovic ua (Hrsg)
Verlag:
Auflage:
Kategorie:
E-Commerce
Seiten:
403
Preis:
€ 98,-

Kurzbeschreibung:

Abstract:

A lack of trust in online-transactions has been described as one of the most important obstacles for the development of e-business. Despite numerous activities in the fields of law and security users have not yet gained the trust necessary for conducting e-business. This requires a new approach that is able to explain the importance and function of trust in the digital world. This book presents a new model of digital trust that is complemented by articles on law, security, business models and trust building signals. The book ist published in a mixed German/English edition and is the first international reader covering trust and e-business from a multi-disciplinary approach


 

 
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