Non-Conventional Trademarks: Comparative Analysis of the EU and the US Legal Approach to the Protection of Non-Conventional Trademarks


Master Thesis, University of Vienna Law Faculty, Vienna, Austria, 2017


The rise of non-conventional types of trademarks in the recent years has made the familiar trademark law concepts far more complex. The master thesis examines the current legal situation in both the European Union and the United States as regards the scope of non-conventional signs which may enjoy protection as trademarks. The thesis provides an overview of the most significant case law on non-traditional trademarks in the two jurisdictions.